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SCOTT RUHE
JC FORD-CEO
INDUCTED INTO THE
TORTILLA INDUSTRY ASSOCIATON
HALL OF FAME
Las Vegas, NV April 24, 2026 Scott Ruhe, CEO of J.C. Ford Company, a respected leader and innovator in the tortilla manufacturing sector, was formally inducted into the Tortilla Industry Association Hall of Fame on Friday, April 24, during the Association’s annual convention in Las Vegas. He was joined at the ceremony by members of his family, marking a meaningful moment of recognition for a career defined by dedication, leadership, and industry advancement.
Ruhe has played a pivotal role in shaping modern tortilla production through his work with J.C. Ford Company. Over the course of his career, he has helped tortilla and flatbread manufacturers worldwide improve production capabilities, enhance product consistency, and increase operational efficiency. His contributions have supported companies in scaling their operations while preserving the quality and authenticity that consumers expect.
Continuing a family legacy, Ruhe assumed leadership of J.C. Ford Company, a business founded in 1945, and guided it into its position as a global leader in tortilla production equipment. Under his direction, the company expanded its international footprint and advanced its portfolio of automated, full-line solutions for corn and flour tortillas, tortilla chips, and other corn-based snack products. His professionalism, technical expertise, and customer-first approach have earned him widespread respect throughout the industry.
During his tenure, Ruhe led significant modernization efforts, including the company’s move in 2021 to a state-of-the-art 132,000-square-foot manufacturing facility in Columbia, Tennessee. This expansion increased production capacity and positioned the company to meet the demands of one of the fastest-growing segments in the baked and snack food industries. He has also been a strong advocate for collaboration and knowledge-sharing, supporting the Tortilla Industry Association’s mission to advance tortilla production and strengthen the global industry community.
In November 2024, Ruhe guided J.C. Ford Company through a significant milestone with its acquisition by The Middleby Corporation, a global leader in foodservice and food processing equipment. The acquisition underscored the strength of the company’s innovations, customer relationships, and industry-leading solutions developed under his leadership.
Scott Ruhe’s induction into the Tortilla Industry Association Hall of Fame recognizes a career marked by innovation, leadership, and lasting impact. His contributions continue to influence the evolution and success of tortilla manufacturing worldwide.
Media Contact:
Aundrea Chappell / J.C. Ford Company
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PepsiCo’s Doritos brand creates technology to ‘silence’ its crunch
The software, aimed at gamers annoyed by the sound from other players, used artificial intelligence and machine learning to analyze more than 5,000 crunches.
To “help gamers keep the crunch to themselves,” Doritos is debuting what it calls “Doritos Silent.” Gamers download Doritos Crunch Cancellation software and when the technology is turned on, the software detects the crunching sounds and silences it while keeping the gamer’s voice intact.
JC Ford is incredibly honored to be named the Grupo Bimbo/Barcel 2023 Vendor of the Year!
Thank you Bimbo Bakeries for the great partnership, we look forward to many more great years in business together.
Stacking Up Tortilla & Tortilla Chip Health Benefits
Tortillas have become a much healthier alternative to sliced bread. Two slices of white sandwich bread has significantly more calories, running around 98 calories higher than one flour tortilla making wraps a delicious and healthier choice.
Flour Tortillas are a great source of fiber and Vitamin B1. Whole wheat tortillas can be found on most grocery store shelves which provide an even better source of fiber and thiamin which helps the body regulate metabolism.
Corn tortillas and tortilla chips play a role in good health for your brain, heart, and muscles due to their magnesium content also lending a great source of fiber.
Tortillas are a staple in many countries but are growing more and more popular in the gourmet food industry across the entire globe. They are a hit at the breakfast, lunch, and the dinner table as well as a healthy a suitable snack during the day and make great meals, appetizers, and desserts.
Trends show the growth of the tortilla and tortilla chip industry growing from US$12.3 billion in 2023 to US$23.5 by 2033 nearly doubling the market.
The growing popularity of tortillas and tortilla chips are owed to a better awareness of the nutritional benefits and a rise in global health-consciousness, not to mention how delicious they are and the endless way to incorporate them into amazing culinary masterpieces.
